A media return of 46 million euros. That was Moche Rip Curl Portugal Pro, Cascais Billabong Pro and Cascais Womens Pro total advertising revenue. According to the organization"s data, «only the first race television broadcasted reached a global audience of 299.5 million people, and the online broadcast recorded more than 19 million views». You can imagine the publicity for any Peniche surf camp.
Adolfo Mesquita Nunes, secretary of state for Tourism, commented: «Since 2012, the Tourism of Portugal has invested in surf as a privileged communication axis, so that Portugal is now internationally recognized as the best surfing destination in Europe. More than a sport, surf is a lifestyle and relationship with the sea and with nature».
Peniche surf camp: secretary of state of Tourism recognizes surf weight in global tourism revenues
On the other hand, Nunes referred to even more components: «In addition to the direct contribution of surf for tourist flows and revenues, this sport is relevant in the ability to relate Portugal as a young tourist destination, creative, modern, lively, respectful of nature. More than supporting events, which should be supported by local and regional actors, we have used surfing to enable the Portugal brand, with a strong presence in social media and digital marketing. The surf tourism is a great example of economy of the sea», he said. We, at our Peniche surf camp, totally agree with him.
Assessing the topic, Francisco Spinola, CEO of Ocean Events, the company that organizes the event, said: «Portugal has the evidence over public beach during the circuit. Portuguese public adheres to events like surf and realize what is happening, both in water and in the rankings. We have more people on the beach, which is a strong message of success to those who support us - sponsors, government, town halls».
Peniche and other areas are starting to be very well known abroad
According to «preliminary results of the survey on the economic impact of the Moche Rip Curl Pro Portugal, there was a total revenue of 13.6 million euros, only during the event period, in Peniche zone.» What about that for our Peniche surf camp?
Spinola continues: «If we look at the Moche Rip Curl Pro Portugal in Peniche, whose media return in 2014 was over 28 million, it is as if we invested this money in promotion of the country, given the visibility it provides to Portugal and its waves».
Mark Noonan, Chief Commercial Officer Global WSL, revealed that «the US is a turnover of 6.3 billion dollars (5.6 billion euro)» and is expected to reach «13 billion dollars (11.6 billion euros) in 2017.»