Peniche surf camp: surf media revenues up to 46 million

A media return of 46 million euros. That was Moche Rip Curl Portugal Pro, Cascais Billabong Pro and Cascais Womens Pro total advertising revenue. According to the organization"s data, «only the first race television broadcasted reached a global audience of 299.5 million people, and the online broadcast recorded more than 19 million views». You can imagine the publicity for any Peniche surf camp.

peniche surfAdolfo Mesquita Nunes, secretary of state for Tourism, commented: «Since 2012, the Tourism of Portugal has invested in surf as a privileged communication axis, so that Portugal is now internationally recognized as the best surfing destination in Europe. More than a sport, surf is a lifestyle and relationship with the sea and with nature».

Peniche surf camp: secretary of state of Tourism recognizes surf weight in global tourism revenues

On the other hand, Nunes referred to even more components: «In addition to the direct contribution of surf for tourist flows and revenues, this sport is relevant in the ability to relate Portugal as a young tourist destination, creative, modern, lively, respectful of nature. More than supporting events, which should be supported by local and regional actors, we have used surfing to enable the Portugal brand, with a strong presence in social media and digital marketing. The surf tourism is a great example of economy of the sea», he said. We, at our Peniche surf camp, totally agree with him.

Assessing the topic, Francisco Spinola, CEO of Ocean Events, the company that organizes the event, said: «Portugal has the evidence over public beach during the circuit. Portuguese public adheres to events like surf and realize what is happening, both in water and in the rankings. We have more people on the beach, which is a strong message of success to those who support us - sponsors, government, town halls».

Peniche and other areas are starting to be very well known abroad

According to «preliminary results of the survey on the economic impact of the Moche Rip Curl Pro Portugal, there was a total revenue of 13.6 million euros, only during the event period, in Peniche zone.» What about that for our Peniche surf camp?

Spinola continues: «If we look at the Moche Rip Curl Pro Portugal in Peniche, whose media return in 2014 was over 28 million, it is as if we invested this money in promotion of the country, given the visibility it provides to Portugal and its waves».

Mark Noonan, Chief Commercial Officer Global WSL, revealed that «the US is a turnover of 6.3 billion dollars (5.6 billion euro)» and is expected to reach «13 billion dollars (11.6 billion euros) in 2017.»

To know more on our Peniche surf camp, just give us a call

Beth X
"See you Guys!! I had the most fun I´ve had in a long time!! Great meting you all and hopefully I will run into you in the future. Lots of Love..."
xoxo Anja
"Hey Daniel, I´m so glad, I found this place! I really felt like home this 2 weeks. You have done such great work with this house. Even on the day we couldn´t surf, it was awesome just to hang around with the people in here. I really want to come back very soon. Lots of Love & Hugs to you &a..."
"Best surfhouse ever! Great hospitality and even better people.The Ndrdog will always be my choice in Portugal. Daniel and his house are just awesome and you will always find someone to have a great time with a beer after surfing Hope to see you soon bro! Big hug from the jetguys ;)..."
Inge Martin & Maria
"Thank you for a great stay (again) at the Underdog SH. We love this place and all the beautiful people. We will definitely be backnext year. :) Team Scandinavia..."
"JAL & ISA ARE THE BEST!!! Such a good time here. Thanks!! Big kisses from Quebec!..."
Rebecca, Henne & Sabine
"This surf house has a lot to offer!!nice rooms, Daniel as an very cool owner,the pool (priceless after our surf lessons!!), an big BBQ, Kickers and lot more..we felt at home and had an wunderful week there....."
"Home is where you heart belongs to... I´m so glad I have this home here in Praia Areia Branca and know there´s a next time we will see us again. Thank you so much for everything. I had an awesome time! Daniel, Isa, Elida & Malthe you´re doing a great job! See you next time, take care, part..."
Ane and Heidi
"Holy cow! We love it here!:) The beaches are unbelievably beautiful, and we have even tasted the sand while surfing. Not bad actually. Thank you Daniel for a warm welcome to Areia Branca. And thanks a mill to Elida for imiting us to this amazing place. We have so much enjoyed partying, playing an..."
Carina & Ruben
"Dear Elida, Isa, Malthe & Daniel, We had a fantastic time in the Underdog house. There is a really good atmosphere in and around the house!! Cheers on many more anniversary parties. And a special tip for Elida, Isa and Hanna: never travel without GPS/TomTom in Portugal again :). Warm regards ..."
"A wonderful holiday, good surfing and great parties! Thank you, see you next year :)..."
"Thanks for the warm welcome and great hospitality during my stay. Both the surfing and the chilling out was a wonderfull experience. This place has got me stoked! All the best,..."
"Wow. What a warm welcome. It was an awesome time! Kind of a family thing. Thank you guys!! Cheers,..."
Nina & Julian
"Underdog Surf house it already felt like being at home with all the friendly people our new little family nice & long talks, pizza&pasta night and unforgetable nights at Barraca. Thank you for all of it. We´ll definitely come back for the third time! Loads of love..."
Ana B.
"After a lot of research on the internet I finally found Underdog... and I´m so happy I did!!! I am definitely comming back sooner than later. Thank you all for your hospitality!!! Muchos besos,..."
Simon & Ina
"We had a great time @ Underdog Thank you guys for being so open-minded and welcoming us in this "big family" We will come back home again! Tons of love..."
"Had a great time Friday night. Felt so hung over today! Hope your cousin feels better soon. Enjoy the rest of your holiday...."
"I don´t want to leave! Great house! Awesome people! Thank you so much for making me feel so welcome & at home. I hope to come back very soon..."


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Underdog Surf House

Av. António José do Vale, 7
Praia da Areia Branca,
2530-213 Lourinhã,

TEL: +351 261 419 533
MOB: +351 912 214 416